What’s the appropriate way to get the message of good behavior across to kids in a school? Does it differ from the way it’s sent at home? Should it differ at all? These days parents and educators alike are facing an increasing problem with how to tell kids to stay in line, and how to get them to listen to authority and take punishment in order to make positive changes.

Mark Ecko, founder of the wildly successful Ecko Unlimited, has his own views and opinions on the issue of bullying and corporal punishment in the schools. His opinion? It doesn’t work and it never will. The truth is that kids are only taught to be more aggressive by being hit by parents, educators, and peers.

The issue of bullying is one that has been around forever. It seems though that in the last decade, with the access of the Internet and the fact that everyone is connected, it’s easier for most kids to be bullied. However, there are many organizations and prominent figures, such as Ecko, that are speaking out against those who bully and are calling for a change.

In Ecko’s Op-Ed piece that he wrote for the Huffington Post, he calls out the teachers and school administrators who hit children. While it might not appear to be on the same level of the abuse a child might experience in the home, the fact is that this form of punishment just never seems to work. So, in some ways it’s not about getting rid of violence, but rather taking the time to come up with more effective ways to discipline a child.

It’s a bold move for someone as popular with the teen market, as Mark is, to take such a strong social stance against these actions. But it’s also one that should make parents proud their children wear clothes made by a guy who knows no kid should be bullied.